06.14.26

sunday morning hangover from the significant increase in weekly steps. work done in earnest at the risk of upsetting the apple cart. looking through a different lens. mechanics versus experience versus the how’s and why’s of everything.

fifteen miles north and the wind blows constantly. fifteen miles east and nobody gives a damn.

work. sleep. repeat.

draft concepts and publish fleshed out ideas. a sales meeting in the neighboring state and the world just keeps on walking. the bicycle business is exactly like every other business in that it doesn’t give a damn about living wages and worker’s rights. the play is exponential growth and market domination and spread sheets for meetings about meetings. bicycles, in this context, are not machines that produce pathways to freedom. rather, the bicycle inside the business is a means to a profitable end.

diversify the portfolio.

hold the leverage.

win at all costs.